The ladies at Betwixt & Between wanted to create a brand that reflected their sense of style as women of a certain age living in Kansas City. And they wanted to share their ideas on food, fashion, furnishing and fun through a blog site that showcased their dining and shopping discoveries in an informative and exciting way.
I started with an eye-catching logo reminiscent of designer fashion brands with an unconventional color scheme. As for the blog it's hard to beat the Wordpress platform for out of the box usability and lots of latitude for customization. Linked with the most popular social media sites the mavens were poised to become the newest midwest lifestyle influencers.
Post another win for m-Design!