All's Well that ends
A designer friend of mine was working on some concepts for a client who already had a successful coffee brand but wanted to launch a new line with health benefits such as a roasting technique that helped retain more antioxidants. The name wasn't even decided on so we had some latitude. The name, WellRoast, the package design and branding was my contribution and was well received, but in the end the brand never launched.
Oh well, back to the grind!
